As far as kit launches go, Ayr United have the right idea. (NSFW)
http://www.dailyrecord.co.uk/sport/football/football-news/pictures-ayr-united-call-up-3942154
People moaned about the Fila sleeve patches on the last away strip, but I thought it was a very smart (and well made) shirt. This one looks less so, but the design is nice enough.
Not as bad as I was expecting, can't stand yellow football shirts but at least this is a bit different. Still think Sondico kits look a bit cheapo though.
There was a fella sat in front of us at the cricket yesterday with a Man City shirt and a New York City FC cap on. Typical American sports franchise marketing where they've merchandise across the world before they've even got a squad together.