No offense like, but the poll is a bit rubbish. I can't vote for all 5 options, but:
A football team - Well, it is a football team to me. I am from Oldham and it is Oldham's football team, so I support the,
A sports club - See above (just one of Oldham's sports clubs, but its biggest)
A unique identity - I'm an Oldham fan. Not a City fan, or United, or Rochdale. Oldham.
A town - I support them because they are representatives of the town where I was born and where I live.
A social event - I go. I go for a pint with my old man and my uncle. See some mates. Watch the game. See more mates. Go for another pint. See more mates.
Its all the above, and quite a lot more.