Went in before the game and thought it was impressive. More of a town centre shop than a club shop but plenty of stuff, lots of it Latics specific and a wider selection than I can remember previously. 4! Staff all of them seemed to know what they were doing and didn't have that couldn't be arsed attitude that was present in the club shop previously. And it doesn't shut at 3pm. Might struggle for punters on match days situated where it is though and of course with the ring of steel around it.