I wear my Latics shirt with pride not as a fashion icon, after we beat Liverpool having the shirt on or my Hat people stopping me in the street praising us or when i was at the Euro championships last year and the previous World cup people wanting to know who my club was etc.
Wearing a footie shirt as a fashion top is more a Manchester United, City, Liverpool fans thing not the die hards but the bandwagon jumpers or ones who feel the need to prove there a fan.