Ive been keeping an eye on this thread from afar without commenting until now.
To me its quite simple
The trust is not in the public eye enough. I wouldnt know how to join or what the web address is. Other than a trust section of this website i didnt actually know there was any other online resource.
If the sole aim of the trust is to represent the whole fanbase i personally believe it needs to be open house rather than membership status. Funds should be raised via donations, fundraisers and other such means. Too many supporters are not willing to join such schemes so never actually have a clue what the trust is about.
I believe the role of chairman should be an elected position voted for in a one member one vote system (or if you scrapped the membership scheme another such system which allows every fan a vote) the present system is restrictive and closes doors on those fans you claim to represent.
A weekly or monthly news letter or email, or even news item on the official site answering questions fans have. Basically a mini regular version of the fans forums. A blog as mentioned previously is a great idea, or you could use the chat room onnthis site for a live question and answer session with someone.
Personally a radical overhaul is needed in my opinion. The trust needs to stay but it needs to be far far more accessible