philliggi Posted June 14, 2012 Share Posted June 14, 2012 Sounds good in principle,and something that would probably work for smaller clubs rather than big ones. although it depends on implementation costs of course. Derby County shall become the first Club in the country to offer 'demand based' pricing for match tickets at its home league fixtures from the start of the 2012-13 season. Starting from next season the Rams hope to be able to attract new supporters to games through more flexible pricing for home fans, while offering more options for existing fans to visit Pride Park Stadium. Season ticket holders will continue to be rewarded for their loyalty and commitment, with the Club pledging that the best-priced tickets shall remain enshrined as part of their season ticket package. The prices of single matchday tickets from next season will now fluctuate dependant on a number of key factors. Ticket prices can change on a daily basis based on real-time market conditions such as team performance, rivalries, day of the week and the weather among other factors - reflecting the demand for tickets. This means that supporters who choose to purchase their individual tickets early will get the best possible pricing deal before any potential fluctuation in prices. The move to demand pricing will offer greater flexibility and choice to supporters, and is part of the Rams' commitment to continually improve their offering to fans and commercial partners alike. Derby County have been given the support of the Football League to pioneer this exciting development in England following similar and successful moves by a number of sports clubs across the major sports in North America. The Rams are teaming up with Digonex, a leader in dynamic pricing technology, to deliver this new technique of supporter participation. The partnership will see Digonex make use of its dynamic pricing services via a connection with Tickets.com to price single match tickets for Derby's 2012-13 season. At Pride Park, Digonex shall utilise their Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven dynamic pricing system for event ticketing that scientifically changes prices based upon econometric and behavioural principles. The Rams have already written to all season ticket holders for the 2012-13 season to explain how the partnership will work as well as how their season ticket package is broken down in terms of how much they have paid for specific matches.While demand based pricing shall offer the potential of great single match prices to watch Nigel Clough's men in action, season ticket holders will always have the best deal. "We are very excited about the positive impact demand based pricing will have on both our attendance and revenue next season," said Derby County's Chief Executive Tom Glick. "We are confident that SEATS will help us identify the best price for our tickets; allowing us to provide Derby County fans with more price options, flexibility and the best value for their money at Pride Park. "Ensuring our match tickets are priced appropriately, we believe we will entice new fans to Pride Park as well as offering more options to existing supporters whilst reengaging with those supporters who haven't been able to attend matches at Pride Park as much as they would have wished in the last few years. "As a Club we are determined to find new and improved ways to make Pride Park an affordable and friendly place to visit and see demand pricing as a positive step." Digonex view Derby County as part of a wave of forward-thinking sports teams seizing on demand based pricing as a competitive and strategic opportunity to transform their Club's operation. "We find that focusing on better pricing helps teams engage with fans in a more meaningful way," said Jan Eglen, Ph.D., CEO of Digonex. "Staying in sync with an ever-changing marketplace is the best way to provide great value to fans while from the Club's perspective helping to drive bums on seats and enhance the matchday atmosphere." The SEATS integration with Tickets.com will allow Derby to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates. "We are happy to work with Digonex to provide Derby County and all our football clients with true fan-driven dynamic pricing capability," said Derek Palmer, for Tickets.com. "Their SEATS platform has provided us with another time-saving, technologically advanced solution for our clients." Derby fans will be take advantage of the exciting new value prices for the first 12 home fixtures of the 2012-13 npower Championship season when they go on sale in mid-July 2012. More details will be communicated to supporters in the build-up to tickets going on sale. Quote Link to comment Share on other sites More sharing options...
laticdickovarmy Posted June 14, 2012 Share Posted June 14, 2012 Does that not mean an away fan could pay more than a home which is against fl rules? Quote Link to comment Share on other sites More sharing options...
philliggi Posted June 14, 2012 Author Share Posted June 14, 2012 Does that not mean an away fan could pay more than a home which is against fl rules? it doesn't actually talk about away fans in that piece, but presumably away fans would have to buy tickets using the same criteria, for the reasons you state. presumably derby contact the away club and update the pricing for tickets on a regular basis, Quote Link to comment Share on other sites More sharing options...
opinions4u Posted June 14, 2012 Share Posted June 14, 2012 While I supported the idea of Latics' categories last season, there is a lot to be said for a single price, transparent to all. Keep it simple! Quote Link to comment Share on other sites More sharing options...
bossrocks Posted June 14, 2012 Share Posted June 14, 2012 It says supporters who buy early get the best price but if its demand based, the price would fall if ticket sales were poor. Quote Link to comment Share on other sites More sharing options...
al_bro Posted June 14, 2012 Share Posted June 14, 2012 It says supporters who buy early get the best price but if its demand based, the price would fall if ticket sales were poor. Seems far to complicated, there would be people sitting next to each other paying different prices. Don't know why Derby are doing this, they are consistently one of the best supported clubs in the Championship. Quote Link to comment Share on other sites More sharing options...
Latics_Fanatic Posted June 14, 2012 Share Posted June 14, 2012 Seems far to complicated, there would be people sitting next to each other paying different prices. Don't know why Derby are doing this, they are consistently one of the best supported clubs in the Championship. I suspect that the original price is the 'base price' which value would not fall beneath. Nice to see people testing a new thing out anyway... Quote Link to comment Share on other sites More sharing options...
longtimeblue Posted June 14, 2012 Share Posted June 14, 2012 If Derby and Forest are in the top 2, play each other on a sunny May day, title decider.. You'd be looking at £200 a ticket Quote Link to comment Share on other sites More sharing options...
leeslover Posted June 14, 2012 Share Posted June 14, 2012 If you don't have much prospect of selling out and there is a starting base price then it looks exactly like category games. Cutting prices in response to poor sales would be crazy anyway, everyone would just sit on their hands and wait for the last minute discount for Yeovil on a Tuesday night. Quote Link to comment Share on other sites More sharing options...
bluehobbit Posted June 15, 2012 Share Posted June 15, 2012 too many factors involved by the sounds of it....and after a quick skim read it doesn't specify what they are Quote Link to comment Share on other sites More sharing options...
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